Advantages of Google Maps – Why use Google Maps?

Do you have alittle or medium sized business? ar you curious about obtaining additional guests via Google? If your answer is affirmative then attempt Google Maps.

Everybody UN agency owns a business and incorporates a web site is raring to urge into high 10 search results on Google, hold on there’s yet one more thanks to reach there it’s Google Maps. If you’re gift over telephone book directory then the presence over Google Maps can offer you Associate in Nursing higher edge.

It is not just for {those UN agency those that|people who} have an internet site however having a list on Google Maps is equally profitable for those business homeowners who don’t have an Internet Site.

You can produce a replacement listing by work together with your Google Account the registering yourself because the Business Owner. If you’ve got ex-directory your company nevertheless then simply log in and build a replacement listing.

Add your company’s full knowledge. If you’ll add the emblem of your company then undoubtedly you’ll lean preference over different listings. If you’re able to get some reviews by real folks then undoubtedly it’s aiming to assist you in longer run. Moreover, you’ll request your customers to write down testimonials for your company. you’ll send them a link to your listing to create things easier. raise them to write down on your Google Maps in order that they will be glued at different places too.

3 Kinds of Map Views
Google Maps provides three differing kinds of views. a traditional map read, a satellite image read and a piece of ground read.

There are few benefits of Google Maps. They are:

1. Easy to use
The website is incredibly easy to use in order that even a novice user are able to use it while not additional coaching.

2. Multiple Destinations
Another advantage is that if the user desires directions that embrace varied stops, Google maps simply adds a replacement destination to the route with one click.

3. Choose Travel kind
The user will simply choose the kind of travel once obtaining directions. The user will choose if he’s movement by public transportation, by automobile or he’s walking on foot.

4. Get extra helpful info
With Google Maps you’ll notice some extra info like current traffic load, road closures, photos of space and landmarks and weather forecasts.

5. Creation of made-to-order Maps
You can simply produce a made-to-order map for any location by adding lines and shapes to that. It may be saved to your Google account. you’ll take the print out of the map anytime. this can be however you’ll utilize Google Maps to set up a vacation or after you ar aiming to visit a replacement town.

Top Three Google SEO Algorithm !!!

The three things, for example, information, experience and suspicion are fundamental for SEO industry. With each Google overhauls drifting in market the web experts are brimming with suspicions which they begin to apply.

There was an algorithm launched by this search engine giant to lower down the useless back links. The reason why this step was necessary is that webmasters started using bad means to build thousands of links. In this way there was another problem which got surfaced. There is one only thing which has to be understood by all webmasters. This search engine is making changes in order to improve search and to give better results. They neither ask for money to make you rank higher but all they ask and expect from webmaster is to follow the webmaster guidelines. They encourage the webmasters to create websites that adds value to the web.

What was the role of Google Panda?
We can call this as an algorithm change which was done to penalize those websites which had low-quality content. It is not just the quality of articles that you are posting in your blogs but the kind of pages the search engines bots are crawling and indexing.

How did Google Penguin come into existence?
Few years ago back links were supposed to be the most trusted ranking factor but once web masters paid attention to this fact they started buying thousands of links. This is how this update came into existence. The basic purpose of this Algorithm was to devalue the links that used to come from spam pages.

An introduction to Google Hummingbird
Thus to sum up the purpose of these two updates was that low-quality web pages and low-quality links should not rank higher. These algorithm changes were penalty based whereas Hummingbird is reward based. The intention of this update is to make search engine search more conversational and not keyword based. Another aspect why hummingbird is the biggest buzz is that it tries to find out the intentions of the user. Those websites will notice better search engine ranking which fits the criteria of hummingbird.
Thus to conclude they are high-quality pages and backlinks that are going to decide the important ranking factor. Relying on social signals is also one of the important aspects. There are websites selling Google plus likes and Facebook likes and one can easily buy them. For this, it is expected that it would give weight age to likes that have come from credible profile only.

Is Flash Sites are SEO Friendly?? An Overview!!!

Flash-based websites have become additional vital and widespread on the web. Sadly, Flash websites don’t seem to be precisely SEO-friendly. If you wish to enhance the categorization (and hopefully ranking) of your flash-based web site, keep reading.

Although there has been recent excellent news concerning Google up the creep and categorization of Flash content, it’s still a decent rule of thumb to not go overboard once it involves developing flash websites, and stick with the classic rules of programme crawlability.

These classic rules are the following (based on Google’s technical guidelines):

a. Prioritize the use of HTML text links more than any other technology in presenting a hyperlink (such as using flash-based hyperlinks or JavaScript).

b. Search engines find new content by following hyperlinks, therefore it is more important to use HTML-based hyperlinks pointing to all of the other content on your website (even if it uses Flash).

These two rules appear to be simple but can be quite difficult to implement. This tutorial aims to provide some clues and suggestions as to how webmasters might improve the search engine crawlability aspect of their Flash website.

It is important not to underestimate the impact of indexable text content crawled by search engines because:

Based on the above diagram, before you can get a high level of search engine traffic/organic traffic (provided also that your website has that amount of trust and authority in Google), your content needs to be crawled and indexed by search engine bots.

If your website is based on Flash, it is possible that there are some crawling issues that lead to decreased or even no text content being indexed, which can affect search engine traffic.

Let’s do this step by step so that it will look easy. The technique involves rendering some of the parts as HTML so that you can add important SEO onsite factors like title tags.

For example, this is in pure flash:

Your uncrawlable Flash Code…

</embed>

However, it is better to use HTML title tags and other important SEO onsite elements by adding an HTML-based structure in addition to Flash.

Recommended Code Structure:

<html>

<head>

<TITLE> Your SEO Friendly Title Tag </TITLE>

< — Other head elements here — >

</head>

<body>

Your uncrawlable Flash Code…

</embed>

</body>

</html>

Search engine bots like Googlebot can now recognize an indexable title tag in HTML syntax. Do more research and make your title tag descriptive and accurate based on your content. Keywords in your title tag are still an important SEO onsite factor.

The flash content is placed within the body tag.

Here is a screen shot of a flash page with the Title tag element:

This is where most good Flash websites can have crawling issues pertaining to plain text.

Although it uses a fairly descriptive and accurate title tag, when you examine the page with the Lynx Text Browser (recommended by Google as a substitute for the Googlebot’s eyes):

As you can see from the screen shot above, you will never be able to see the content in Flash being rendered correctly and accurately in a text browser view. Even with some degree of advancement by Google in crawling Flash-based content, websites like this still do not have indexable content, as confirmed by its cached text: http:

And a search engine query of a sample content within Flash:

http://www.google.com/search?hl=en&q=”Diane’s+Concert+Airs+on+PBS,+June+8th&#8221;
&aq=f&aqi=&aql=&oq=&gs_rfai=&cad=h

So what is the solution?

One recommended approach is using noscript tags and inserting them it before the end of the </body> tag.

Recommended Code Structure:

<html>

<head>

<TITLE> Your SEO Friendly Title Tag </TITLE>

< — Other head elements here — >

</head>

<body>

Your uncrawlable Flash Code…

</embed>

<noscript>

Put your Equivalent Text Content based on what is presented using Flash.

</noscript>

</body>

</html>

So if you are presenting “The quick brown fox jumps over the lazy dog” in Flash, which cannot be indexed by search engines, you might as well put it in a noscript tag:

<noscript>

The quick brown fox jumps over the lazy

</noscript>

A good example of using noscript tags to provide an alternative text indexable by search engine bots can be found here:

All of the content has been rendered in Flash, but since there is no indexable content (like the example previously), a noscript tags has been added and is now indexable by search engines. Here’s a view of the page in the Lynx text browser:

If you are not familiar with the Lynx browser, it is recommended you read the following two tutorials:

Important:  it is recommended that your Flash-based content and the content in noscript tags match, because if you are presenting different content to search engines, this might be considered “cloaking,” which is against quality guidelines.

A pure flash website does not have an optimized <head> section for SEO; it might even have no <head> section at all. Below you will find some tips on what elements need to be added to the head section.

First: Controlling related snippets

One big advantage of using the noscript tag is that it provides an opportunity for Google to pick up related snippets in the search results. This will contribute to the long tail traffic of your website.

For example, if I do a search for: “Website traffic monitoring software using Visual Basic Macro,” the result in Google highlights the snippets related to the query (the return URL is Flash based):

http://www.google.com/search?hl=en&lr=&q=”Website+traffic+monitoring+software+using+Visual+
Basic+Macro”&btnG=Search&aq=f&aqi=&aql=&oq=&gs_rfai=

As suggested by Google in their SEO report card, http://www.mattcutts.com/blog/seo-audit-video/ , you might consider using meta descriptions of URLs with no content or no snippet to return.

This meta description can induce some click through from search engine results, particularly if they are accurate and descriptive to the search query.

Second: Canonicalizing your Flash website URLs using Link rel canonical tag.

You can implement the link rel canonical tag to emphasize canonical URLs to search engine bots like Googlebot.

For more details, read here: http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html

Third: Verify your Flash website in Google webmaster tools using Google verification meta tags.

Syntax:  <meta name=”google-site-verification” content=”yourmetatagcode” />

You can get your own verification if you add the website in Google Webmaster Tools.

Finally, the updated code structure will look like this:

<html>

<head>

<TITLE> Your SEO Friendly Title Tag </TITLE>

<meta name=”description” content=”Your accurate and descriptive text” />

<meta name=”google-site-verification” content=”dfsderwerwfsdfsddfsdf” />

<link rel=”canonical” href=”http://www.yourflashwebsite.com&#8221; />

< — Other head elements here — >

</head>

<body>

Your uncrawlable Flash Code…

</embed>

<noscript>

Put your Equivalent Text Content based on what is presented using Flash.

</noscript>

</body>

</html>

You have learned the importance of using the Lynx browser to detect whether or not hyperlinks can be seen by Googlebot.

One important technique involves adding crawlable text links in the footer section of your flash website. These links either point to other flash URLs or other pages on your website.

You can insert these text links next to the noscript tag you added earlier. So the code structure will now look like this:

<html>

<head>

<TITLE> Your SEO Friendly Title Tag </TITLE>

<meta name=”description” content=”Your accurate and descriptive text” />

<meta name=”google-site-verification” content=”dfsderwerwfsdfsddfsdf” />

<link rel=”canonical” href=”http://www.yourflashwebsite.com&#8221; />

< — Other head elements here — >

</head>

<body>

Your uncrawlable Flash Code…

</embed>

<noscript>

Put your Equivalent Text Content based on what is presented using Flash.

</noscript>

<div><a href=”http://www.yourflashwebsite.com”>Flash website homepage</a><a href=”http://www.yourflashwebsite.com/about”>About page</a><a href=”http://www.yourflashwebsite.com/contact”>Contact</a&gt;

</div>

</body>

</html>

You can further maximize the use of internal links in your website using the above technique. The important thing is to use <a href> tags for hyperlinks, which is a tag for HTML text-based links.

A good example of a Flash-based web page using HTML text links for navigation is shown here. You will notice that there is a text-based hyperlink added on the footer section of the website.

Depending on your site design and developer, you can put a text link not only on the footer but on the header and sidebar as well. Youtube is a good example of a website with Flash-based content that uses HTML text links for its navigation.

You can even integrate other important SEO onsite factors to make your Flash website SEO friendly by looking up the list mentioned in an earlier article here on SEO Chat.

The technique to getting crawled is to rely on the HTML code structure to optimize the flash website, as shown and illustrated.

Top 5 Social Media Sites!!!

For many, social media sites might be simply a virtual place to precise your voice or have some fun. For the enterprising ones, social media sites might mean serious business.

You probably don’t ought to move your mouth to speak to the correct individuals however the great news is, they’re going to still “hear” you. you’d be stunned at the powerful connections that social media sites have. All it takes may be a click and you’ll most likely be business a really valuable piece of knowledge for your prospective purchasers or bosses.

Here we have analyzed 5 popular social media sites based on the following criteria: Communication, Brand exposure and Traffic to your sites. You could find out which social media site best suits your purpose and which social media sites could bring your message to the right people better. A snapshot of our take on the 5 Social Media sites is shown through star ratings that would give you a gist of our recommendations and a quick estimation of their effectiveness.

1. FaceBook

Facebook may be a fastest-growing fashionable on-line platform that allows customization of computer program, that conjointly includes putting in applications to change the expertise additional. Users area unit connected to their friends terribly quickly as they might receive notifications once somebody in their network has created changes or updates to his/her current profile or standing.

Communication: 4/5 stars
With the assistance of notifications, the convenient and easy platform permits the convenience and rate of communication. Besides, accessing FaceBook with mobiles has become Associate in Nursing increasing development. Users will share opinions, be part of teams, hold events and participate in contests handily.

Brand exposure: 4/5 stars
Definitely nice complete exposure. Users area unit ready to get to understand concerning you as long as their friends area unit “connected” to you. Users area unit ready to read the required data they have to urge to understand you. Advertising platform on FaceBook might conjointly increase your complete awareness considerably among your audience.

Traffic to your sites: 3/5 stars
Moderate traffic to your sites with the help of “share” and “like” buttons. can attract solely people that have an interest in your profile.

How are you able to Benefit?
If you’re meaning to produce knowledgeable on-line portfolio for networking functions and attract future employers, FaceBook might be a helpful channel, however do detain mind of the content that you simply area unit business. You future employers may not wish to visualize you being “tagged” in Associate in Nursing album “A racy party at John’s”.

If you’re finding out a convenient thanks to realize friends, family or acquaintances and obtain connected to them simply, FaceBook may be a applicable platform.

If you’re organizing public events or gatherings, FaceBook may be a good way to transport invites. Invited individuals also are ready to invite their friends for the event, reckoning on the privacy level that you simply choose.

If you’re seeking for advertising to succeed in resolute your audience, FaceBook might unfold the word for you because the advertisements would seem to people who have indicated the connected interest in their profile.

Who ought to Use It?
Freelancers, entrepreneurs, organizers, advertisers and anyone World Health Organization desires to attach with individuals.

2. LinkedIn

LinkedIn‘s tagline “Relationships Matter” is extremely applicable to indicate America what this social network will. basic cognitive process that individuals relationships may be a valuable plus, LinkedIn serves to assist people and firms to make and maintain them. this offers skilleds a plus to be additional triple-crown and productive in their careers by investment on additionally as conducive their to have professional and sure network.

Communication: 3/5 stars
Not spontaneous communication with others, however you’ll build Associate in Nursing identity for yourself by responsive enquiries associated with your business to demonstrate your experience. A feature known as Answers, is analogous to a forum wherever users will post queries and contribute their connected opinions or solutions.

Brand exposure: 5/5 stars
Certainly favorable for stigmatization your identity for each people and firms. Users might get themselves connected to people within the same interest of labor and business to make a network. create the profile a whole one so as to leverage on this platform effectively.

Traffic to your site: 1/5 stars
Significant traffic may not be evident. solely potential purchasers and customers area unit additional seemingly to go to your web site.

How you’ll be able to have the benefit of It?
If you’re a contemporary graduate, World Health Organization is all able to step into the operating society, LinkedIn may be a nice beginning to organize your resume and introduce your strengths and skills to draw in employers or recruiters to land within the profession you need.

Also advantageous for job recruiters to hunt for passive nonetheless qualified job candidates to match them to the correct job or profession.

If you’re thinking of extending the online of your career network, LinkedIn is a wonderful tool to facilitate you. Use the LinkedIn search to look for contacts in your email address lists World Health Organization area unit already on LinkedIn. you’d even be ready to search alumni networks as indicated by your profile data to extend the possibilities of obtaining “connected” with the connected individuals.

If you would like to additional develop and maintain skilled relationships, LinkedIn positively will quite what exchanging business cards will do. offer necessary and in depth data in your profile and obtain yourself actively concerned within the LinkedIn Answers or update your standing to publicize your current project or work. Increase possiblities to urge sale leads.

If you’re longing for solutions for your current or interested business, LinkedIn may be a good spot to look for serious and skilled answers. make sure to phrase your question during a direct and concise manner because it would be additional sound additional authentic and other people area unit additional willing to share.

Who ought to Use It?
Professionals altogether industries. conjointly helpful for job recruiters and headhunters.

3. MySpace

A large and various audience uses MySpace. Hence, it’s onerous to inform World Health Organization these individuals area unit. offered in fifteen completely different languages, MySpace permits customization of profile and integration of options such and blogs, groups, bulletins, widgets. It appears to be wide employed by the show business like musicians, bands and comedians. later, it permits the increase of freelance bands by providing a platform that bypasses the large players within the business.

Communication: two.5/5 stars
Similar to Facebook, users area unit ready to send messages, add friends and inquire into the profile page or realize individuals from your email address. However, the pitfall of commenting on pages comes from plenty of necessary spamming.

Brand exposure: 3/5 stars
Branding might be done through customization of profile or adding videos (your own or others) to indicate your temperament and interests. Blogging would facilitate to make your complete awareness. Therefore, come back up with humourous nonetheless perceptive posts to reveal actuality facet of you. My SpaceAds conjointly helps to run a good on-line selling campaign.

Traffic to your site: 1/5 stars
It might be troublesome to urge traffic to your web site unless your name is extremely abundant wanted. This conjointly means you have got to figure on the stigmatization of your name and identity. specialise in a audience. keep in mind to moderate your comments page to avoid spamming and embrace real comments from the fans of your music.

How you’ll be able to have the benefit of It?
For musicians, you’ll produce your portfolio or repertoire of your own original music, not forgetting uploading of images, videos and playlists. Users might handily play your songs via the music player. making your video channels conjointly helps to sustain your presence. For developers, you’ll produce applications which will promote your information processing system.

For music producers World Health Organization area unit on an exploration for brand new abilities, you’ll learn additional concerning conflict freelance works and their quality on-line.

My SpaceAds helps to run a good on-line selling campaign. you’ll style your own packaging, opt for World Health Organization is ready to look at it supported profile characteristics like listed gender and locations, and pay supported the quantity of clicks the packaging receives.

Who ought to Use It?
Independent bands. fling the thought of causing in your music CDs and tapes to the recording firms for an instant, however concerning making an internet name or music identity? MySpace may be a good spot for you to urge started and permit your music to be noted to the remainder of the globe.

4. Twitter

Twitter may be a fashionable microblogging system that allows users to send messages of a hundred and forty or less. It initial started as a method to speak among friends, family and coworkers and has evolved into a strong social medium as an excellent and very quick thanks to broadcast data. name the grape-vine. Twitter so illustrates the that means. Even the forty fourth U.S president Barack Obama tweets.

Communication: 5/5 stars
Twitter permits spontaneous interaction in real time. Twitter purchasers on mobiles have gotten fashionable and permits fast and simple communication. you’d be ready to track what individuals area unit spoken language concerning you or your connected business competitors.

Brand exposure: 4/5 stars
Twitter permits engagement with individuals during a infective agent method. Loyal and happy customers or purchasers would “retweet” messages that they’d like to suggest. Through constant and important tweeting, your complete awareness would be increased. A short, sweet nonetheless spare message would function an excellent selling gimmick.

Traffic to your site: 3/5 stars
There is a good quantity of potential to garner traffic to your web site, however it depends on however you promote or sell your web site on Twitter. underneath or over promotion will each flip your followers off.

How you’ll be able to have the benefit of It?
Twitter may be a sensible and helpful method of scattering data of your organization on-line. supply helpful data such audience and your targeted customers or purchasers would be “following” you. to draw in attention, use catchy and intelligent copywriting once tweeting. you’ll conjointly follow connected people that area unit in your space of business and interest and you’ll be able to be assured of landing within the right network.

Who ought to Use It?
News organizations, marketers and advertisers.

5. Digg

Playfully named as Digg, it’s so a platform to dig permanently stuff and unleash breaking news. Discovering and sharing websites is largely what Digg is concerning. Users “digg” for web page and submit links to Digg. These contents embrace from something from technology to sports. later, Digg becomes a system that permits the net audience to drive the kind of quality of knowledge on the online. the most repercussion is that there’s no editorial observation, thus we tend to should take care once it involves aggregation information and data.

Communication: 3/5 stars
Communication may not be the the first means that in Digg. Users rarely use it as a sort of communication. Readers might inquire into the Digg page tho’.

Brand exposure: 4/5 stars
You would actually ready to leverage on the Digg web site to form and sustain complete exposure. to form wonderful complete exposure, make sure that your titles of your articles don’t sound an excessive amount of like advertisements however offer spare data to urge readers interested and hungry.

Traffic to your site: 5/5 stars
Definitely drives traffic to your {site|website|web web site} as interested and hunger-driven Digg readers would click on the title that links to your site.

How you’ll be able to have the benefit of It?
Digg creates the trend or the talking topic on-line because the Digg users discuss or vote for the subject that best interests them. For business entrepreneurs, you’ll rummage around for fashionable and attention-grabbing topics that dominate over a amount and choose for a distinct segment market to enter. For advertisers and selling, you’ll be careful for trends and headlines or content that cause users to urge excited and vote for it.

Digg conjointly is a valuable tool to stay track of reports of business competitors. Any press releases concerning selections created by business competitors and would eventually involve the customers would seemingly to be “digged/dugged”. Hence, it’s helpful as a tool for PR observation.

Who ought to Use It?
Online publishers, bloggers, marketers and PR personnel.

Conclusion
It is positively not Associate in Nursing exaggeration to mention that social media websites area unit evolving to be (or area unit already) Associate in Nursing integration into our lives. particularly for the younger generation, they’re growing up during a world that appears smaller as a result of communication has become abundant easier as compared to their grandfathers’ time. Interaction with a whole intruder from another facet of the globe doesn’t appear that strange finally.

The secret’s to stay competitive is to bring the resources to your advantage. determine your has to attain effective communication then opt for the correct channels to broadcast your message.

With additional advanced technology, higher accessibility and higher user expertise area unit created attainable. we will positively expect a proliferation of social media websites and applications. individuals area unit mutually beneficial Associate in Nursingd important networking with others is unquestionably an plus.